Return on Marketing Investment

Return on Marketing Investment

Calculating return on investment (ROI) on marketing activity has been a longstanding challenge for businesses. Return on marketing investment is a metric used to measure the overall effectiveness of a firm’s marketing strategy in order to help the management team to...

The power of saying “No”

It’s a simple word, but one that far too many of us have trouble saying. Perhaps it is because you’ve become successful by saying yes to every business opportunity, every request that has come your way, in order to grow your business or develop your career. However,...